Some companies try the do-it-yourself approach to video production. Some hire their employee's nephew who has shot a couple of videos for his high school or a local company. Some people hire a production company that promises them top-end video results, fast and super-cheap. The secret that many of the larger advertisers know is that there is a sweetspot in the level of video quality (and therefore the feeling you can associate with) and how cost-effective an investment the video production is. Finding this sweet spot with your wedding video, and then executing a project that maximizes its potential, should be a major factor when selecting a wedding video production company.
